5 SEO Digital Strategies For Mortgage Brokers In 2023
January 22, 2022
What are local SEO services Mortgage Brokers?
Suppose you’re a Mortgage Broker looking for strategic ways to boost your website’s ranking and overall engagement in 2022. In that case, you may want to turn towards optimizing your SEO efforts before you start paying for advertising. But what exactly does creating a local SEO strategy for your mortgage brokerage entail, and should you do it yourself?
Here at Zambuki, we offer comprehensive SEO services ranging from website design to business listing management to blogging to many of our mortgage lending clients. With our experience in the industry, we’ve put together five primary SEO strategies that we recommend all mortgage brokers implement into their short and long-term plans for mortgage broker internet marketing.
Before we get to the strategies themselves, here’s a high-level overview — or recap for some readers — of SEO and why it’s critical in helping your mortgage brokerage to stand out amongst the competition. (For more info on SEO and how to choose the right marketing agency to help, check out our other blog post)
SEO (search-engine-optimization) generates website traffic by optimizing your content to rank high on major search-engine platforms. This can be accomplished by generating original, engaging, and relevant content for your site that readers will find helpful and valuable. SEO strategies are purely aimed at improving your site’s ranking on search result pages so that your business is easy to find and interact with — why wouldn't you want to dedicate resources to it?
Develop and roll out a solid SEO strategy if you don’t want to keep increasing cold call volume or PPC budgets. You’ll be able to organically reach new customers daily without the headache of increased costs. It may sound too good to be true, but SEO is a significant component of an inbound marketing strategy, which helps your brand build loyalty and trust with readers and customers. Stay on top of your SEO, and your bottom line will thank you.
Now for the good stuff. Here are our five strategies to optimize SEO for your mortgage brokerage website:
1. Leverage Google My Business (GMB) to Make it Easier for People to Find Your Business.
As a local mortgage broker, you want to drive traffic to your website from customers in your immediate area who want a reliable knowledge source to guide them through the home buying process. Google is home base for most searches, so it’s absolutely essential for your business to have an updated, appealing GMB listing to draw people in.
Your Google My Business listing shows searchers where and how to visit your business, particularly at the local level. For example, when someone searches for loan officers or mortgage brokers on their mobile device, your company’s listing will appear in their search results if they’re near your office’s location. Keep your listing fresh, manage your reputation, and you’ll start to see leads trickle in from your local market without having to lift a finger. It’s a win-win (easy for customers to find you, no manual work for your team) lead generation strategy that works while you’re asleep.
2. Generate Reviews From Past Clients
Never underestimate the power and value of a client testimonial or review. All mortgage lenders should have a strategy in place to consistently generate new reviews, even from existing clients. The more credibility you can build with your potential clients, the better.
Taking out a home loan is a daunting and unfamiliar task for many customers, so reviews help address concerns or any hesitations they may have about your business or services. According to Neil Patel, 97% of today’s consumers read product reviews before making a purchase decision, and 89% consider online reviews an essential resource in the process.
The short version of this is: Get more reviews; they can make or break your business online.
3. Keep All Local Business Listings & Citations Updated and Accurate
Reliable contact information is imperative for customers to contact your business efficiently. You’d be surprised how often customers try to engage with a company and ultimately go with a competitor instead because they couldn’t find a way to contact their first choice. Having outdated listings can instantly kill new lead generation opportunities, so even though it may feel tedious to clean up your Google My Business, Yelp, Angi (formerly Angie’s List), it’s worth the time and effort to do so.
Customers should be able to seamlessly find your website, social media pages, or online content without jumping through hoops to do so. By cleaning up your listings and creating a more established presence online, you’ll see increased activity and traffic over time.
Don’t have time to manage your own listings? No worries, we’ve got a team of pros at Zambuki who can get your listing into tip-top shape in no time. Reach out here to learn more.
4. Create Engaging, Unique, and Value-Driven Website Content
Yep, you’re reading a blog telling you to start blogging. There’s a reason we do this — and it’s not only because we love writing about digital marketing (even though we do admittedly love a good SEO blog). We take these opportunities to create valuable content that’s relevant to our clients so that, in this example, mortgage lenders interested in working with a digital marketing agency can find us and lean on us as a credible resource.
So, what types of topics should you focus on in your online blog content creation? Well, it depends on your services and what your goals are. Regardless, you want to cover concepts that aren’t overly complex, are highly relevant to your current and prospective clients (lots of searches for this info and keywords in Google), and on-trend for the industry. You can choose to format your blogs in so many unique ways to keep things fresh and exciting for your readers, or you can find a format that works best for your business and stick to that.
5. Build Backlink Consistency Through Social Media and Your Website
If you aren’t already using social media as a top-of-funnel lead gen tool, now’s a great time to start. Your social media profiles give your brand a more human touch and feel than generic website content. Using social media to connect with current followers will inevitably result in shares, mentions, likes, comments, and ultimately, more leads. In addition to the website content we suggested creating above, you should regularly post to your various social channels to build credibility and trust in your brand.
Don’t leave your Instagram, Facebook, Linkedin, and other social channels in the dust. Keep them updated, active, and value-based, and you’ll see improvements across various KPIs.
Want To Get Started on Your SEO Journey?
SEO is an extensive ecosystem. By frequently interacting with your followers and generating shareable content on social media and your website, you create more engagement and leads. New customers turn into happy, satisfied clients who leave positive reviews, which leads to new prospects finding and trusting your business online. These interactions and activities directly lead to improved SEO since Google constantly analyzes all forms of web engagement.
If you’re a Mortgage Brokerage and want guidance on optimizing your company’s SEO efforts, schedule an introductory call with the Zambuki team today. We can’t wait to work with you!
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