The #1 Thing To Know Before Choosing A Search Engine Optimization Company

February 27, 2020

10 min

The #1 Thing To Know Before Choosing A Search Engine Optimization Company

Understanding SEO and SEO Strategy

Many businesses have the tendency of thinking that they have acquired the basic concepts of Search Engine Optimization (SEO), but there is a bit more to it than just creating content keywords that your clients would later search for.

It is about identifying the full range of leads and opportunities to succeed in search engines.

The solution would be to adapt and implement an SEO strategy that suits your business’ needs and would help improve search engine rankings.

Our search engine optimization company is a search engine marketing agency that provides optimal, professional SEO services that cater specifically to one’s needs.

No more will there be the challenges of technical jargons or outdated, elaborated systems.

With our expert background and the right, effective strategy, we can help you excel and build your online image to new heights in the simplest way.  

SEO Is All About Approach

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A Search Engine Optimization strategy is a direct approach that takes revamped websites and make them appear higher during internet searches and therefore gaining more organically generated traffic through organic search engine optimization.

It is evident that every business needs some form of SEO marketing or campaign in some way or another. A well-crafted strategy can aid in boosting your website ranking through client trust and dependability.

The SEO process would further examine your market industry to determine where your ideal target is and apply the right type of content for the right type of audience.  

Turning to a Search Engine Optimization Company in Portland

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We are all for enhancing your website to its fullest potential to generate leads, create value, and stimulate sales. The company executes an SEO strategy, firstly by analyzing your website, your product, and your business within the industry.

The information given can then create a customized strategy that will solely benefit your company. Then comes the strategy, which can be either long-term or short-term.

Each strategy is crafted based on the company’s needs, that is, to cater to issues pertaining to copy, link building, keyword search, email, or even social media marketing techniques. Each unique strategy is then executed using our array of highly skilled specialists from various teams like the development team, the marketing team, or the copy team.

With an approach put in place, it is only liable to have the tools tested to see if the results met match the client’s expectations and this is done by regular updates on progress.

Customary reporting will then document physical results and changes within the client’s website which will then confirm successful changes in a client’s traffic base and in their revenue.

As the basis of any SEO strategy, rebranding your website to suit the existing market is key. This is the principal component of SEO internet marketing.

For this reason, we provide services that include: web designing, web developing, branding, commerce tactics and other SEO optimization services. As basic as it may seem, even re-evaluating a website’s URL structure could be crucial for standard SEO optimization.

While keywords do play a major part in the SEO process, it should not be the only tool to navigate an SEO strategy.

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Certain search engine marketing agencies lack informing companies on the different options to take when it comes to keyword creation, that is, short-worded phrases vs. long-tailed ones. It could represent a more practical and realistic approach for them to take which can eventually heighten their ranking.

However, we share with you the essentials of google search engine optimization that goes beyond just keywords. Conducting thorough research is one of the factors that can make you swim or sink in the market.

For this reason, a strategy based on keywords can help maximize your target audience and help generate traffic, and for it to be successful, it should be on a continual basis to indicate relevancy.

Data Will Prove How Effective the Results Are

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We have the advantage of using accurate, innovative, technological software for data collection that will certainly make your business one step ahead from your competitors.

We integrate other known marketing analytical software trusted around the world to create a solid strategy like SEMrush, Screaming Frog, Google Analytics, Google Ads, and others. Such software tools are ideal for following trends in the market and monitoring growth. Ultimately, it develops an SEO foundation for all forms of strategical approaches.

Furthermore, our advanced digital marketing systems lead to precise, satisfying findings and results to appease clients. Through data gathering, we are able to assess an SEO strategy for a client or company based on their goals and objectives, their target audience’s desires and wants, their existing competitors, and their key performance indicators.

By using this data, a website can be able to make the incremental changes, based on the problems identified, in order to stimulate progress.

Responsibilities to Put On Your Search Engine Optimization Company

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There are a lot of jobs that your search engine optimization company can take on for you.

They should provide audits of current websites by studying their search engine optimization tools in relation to others.

Part of the strategy approach is to evaluate what a client has and determines what digital adjustments need to be made and that can range from prototyping to keyword testing and analytical reporting. A further website evaluation could yield SEO problems in title tags or page titles, duplicate copy, the use and purpose of backlinks, and the navigation structure of one’s website.

The addition of branding through social media campaigns can be a good recommendation in relation to the findings of the audit assessment. Such campaigns are effective for marketing and SEO processes as it is carefully crafted to persuade your given audience.

Through extensive research, we model our SEO strategies to reflect the best, accurate results as our specialists examine your business structure, website and current customer base.

Finding the right SEO strategy that yields a positive outcome can be a difficult task.

While other search marketing agencies may make extraordinary assumptions that turn out to be old fashioned and costly, we are about showing real results backed by data and hard-earned findings that emulate the modern market that your company exists in.

Only well-deserved benefits are inferred from our company, so, contact us today and see how our SEO strategies and processes can help maximize your earnings and help elevate your company through the ranks, way above your competitors.

The #1 Thing To Know Before Choosing A Search Engine Optimization Company


Zambuki, a Digital Marketing Agency specializing in Website Design, SEO, Social Media, Paid Advertising, and various other services. We believe that clear communication, outside-the-box thinking, and top-notch customer service are key to successful client relationships. 727-330-2080 /