Top 7 Real Estate Marketing Tactics In 2023

Real Estate Marketing Trends

As we look forward to 2022, the future of real estate pros and how they can adapt their marketing is

undoubtedly a point to ponder. To maintain a competitive edge in 2022, you would need to evolve with the times and implement all the necessary changes to your marketing strategies to produce results. We have a compilation of the top real estate marketing trends you can expect in 2022. These can help you understand what lies ahead for the real estate industry and adapt your own strategies accordingly.

If you want to become a successful realtor and overcome the usual struggles of the online world, then these marketing services for real estate agents will help your business grow like never before. It’s

estimated that 92% of buyers rely on the internet as they begin their homeownership journey, indicating how digital marketing is a vital part of your real estate business. The real estate industry is quite competitive, and it’s essential always to maintain visibility to alert the world about your listings. Leveraging a successful digital marketing campaign goes a long way in ensuring your listings get the desired traffic, connecting you with potential clients.

In the past year, the real estate industry has seen a drastic growth in residential and commercial

buildings, meaning that real estate agents will only get busier in the future. As the competition within

the industry becomes tighter, it’s advisable to onboard the best real estate marketing companies to help you stand out. This is the most effective way of getting ahead of your competition since digital

marketing plays a vital role in creating awareness around your brand. The following real estate

marketing trends will help you gain traction and make your brand unique. The only way you can access the vast client pool in the online space is by embracing one of these digital marketing strategies.

#1 Leveraging Social Media For Real Estate

Digital real estate marketing is all set to become the norm for real estate agents going into 2022. Even those who have been slow to embrace the digital platform would feel compelled to resort to digital marketing and lead generation tools.

Since most people have embraced working from home due to the pandemic, those looking to buy or sell property would look to the internet to find real estate agents. With the steady decline of in-person interactions, more and more people have resorted to the internet to connect with the right professionals for these needs. Going into 2022, real estate agents would need to establish a robust online presence for this reason.

Since most people are confined at home, social media use has gone up significantly. This makes social media a prime candidate for real estate agents looking to leverage digital tools for real estate marketing in 2022.

Already, agents involved with both buying and selling real estate have started to invest time and effort in social media marketing for real estate by creating compelling content and leveraging social ads.

Real estate agents are now effectively using social platforms like Facebook, Twitter, Instagram, YouTube, and LinkedIn for brand-building, increasing visibility, and lead generation. This trend is very likely to continue once 2022 comes along.

#2 Virtual Home Tours

It is evident that carrying out home tours in person is problematic in the current climate of the

pandemic. Therefore, many real estate agents are using virtual home tours in the place of in-person

tours to enable clients to safely and conveniently look at properties before purchase. Virtual tours

enable buyers to look at potential purchases from the comfort of their homes without risk of exposure. This has helped boost real estate marketing in these times. Agents now understand the efficacy of real estate video marketing, and this trend is likely to continue as 2022 rolls in.

#3 Content Marketing

The pandemic has brought with it a period of economic uncertainty that has forced many businesses to cut down on spending to ensure survival through this trying time.

Real estate agents have also been forced to find real estate marketing ideas that are less expensive but effective nonetheless. This involves a step away from direct marketing.

Content marketing is one such relatively inexpensive way of real estate lead generation that agents are now concentrating on. This involves creating compelling content for potential customers through platforms like blogs, YouTube videos, and Zoom webinars. These can provide valuable information and insight to potential customers and help real estate agents build trust and authority.

This is also a trend that is likely to continue in 2022.

#4 Using Drones

It is a requirement for most potential property buyers to see the neighbourhood outside and imagine

living in that neighbourhood before they see inside the property.

The living experience depends on many community features, including amenities, infrastructure, access to schools, markets, medical help, and more.

Unfortunately, in-person community tours using cars or other vehicles can present a problem due to the current pandemic

Therefore, aerial drones offering a real-time experience of the community through photos and videos have emerged as a viable alternative.

To sell the living experience in the area, real estate agents can share drone footage that highlights the community’s features on social media websites.

This can save time and mitigate the risks of in-person meetings while being a highly useful tool to

showcase a particular neighbourhood.

#5 Leveraging Automation

It is a requirement for most potential property buyers to see the neighbourhood outside and imagine

living in that neighbourhood before they see inside the property.

The living experience depends on many community features, including amenities, infrastructure, access to schools, markets, medical help, and more.

Unfortunately, in-person community tours using cars or other vehicles can present a problem due to the current pandemic.

Therefore, aerial drones offering a real-time experience of the community through photos and videos have emerged as a viable alternative.

To sell the living experience in the area, real estate agents can share drone footage that highlights the community’s features on social media websites.

This can save time and mitigate the risks of in-person meetings while being a highly useful tool to

showcase a particular neighbourhood.

#6 Email Marketing

As people adjust to the new normal, agents looking to keep clients regularly updated can get a lot of

utility from email marketing. This can be the perfect time for agents to keep their digital audience

engaged using effective email marketing. For most real estate professionals, email marketing campaigns are set to be a powerful tool going into 2022.

Launching an email nurture campaign is considered the best digital marketing for real estate agents

since it’s a valuable tool for staying relevant with past clients and connecting new leads. A well-designed digital campaign uses predetermined actions to funnel potential clients based on their previous engagements and buyer experience with you. What makes email campaigns the best digital marketing for real estate agents is the high click-through rate (CTR) of 3% and an open email rate of 27% for real estate businesses. It’s advisable to continually provide meaningful content in your emails, making prospects interested in opening your email to see what you have installed for them.

#7 Community Service and Charity

Local communities have suffered significant losses as a result of the global coronavirus pandemic. Many people have lost their jobs, and many businesses have been forced to close down. Real estate

professionals who are financially stable can really take the initiative in these troubled times to help out those less fortunate. They can give back to the community in the form of charitable donations.

Potential clients look for competence and other relevant qualities when searching for real estate

agents. Agents that have been of help to the community are more likely to catch the eyes of potential clients. This can bode well for the brand, spread a positive message, and provide credibility and trust for the business. These charitable efforts are likely to remain a key component of evolved real estate marketing in 2022.

This is an excellent idea for new real estate agent marketing since they already play an essential role in the community. Realtors are ideal for getting involved with community-based organizations, giving them a worthy fulfilling cause. The best thing you can do for yourself is do something for others, which is usually valid for real estate agents. The reality is that realtors are already part of the lives of so many residents, allowing them to build lasting relationships, which is good for business. The more engaged you become in community activities, the more the community pulls together, which trickles down the benefits to your business.

Key Takeaways

As a real estate professional, you need to understand the lay of the land and the future implications of this far-reaching pandemic if you want your business to thrive in 2022. With these real estate marketing trends expected to emerge in 2022 fully, your business stands the best chance if you understand these trends and adapt and evolve accordingly.

Once you understand that the real estate industry is quite competitive, you will understand why digital marketing for real estate agents is key to promoting their business. Whether you harness the power of social media, sharing videos online, virtual tours, or adding blog ideas to your site, embracing digital marketing can take your real estate business to the next level. There are many challenges that realtors face, among them being visibility and high competition from other businesses. Consulting an expert marketing firm can help you navigate the industry and ensure that you launch meaningful campaigns across various platforms for a broader target audience.

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