The Complete Guide to Choosing a Digital Marketing Agency for Startups
September 10, 2022
Finding the right experts to help market your startup online requires knowing your options. Here is a guide to choosing a digital marketing agency for startups.
Did you know that 33% of consumers use social media to discover new brands and products?
It doesn't matter what demographic group you're targeting: they're on social media. So, why not expand your brand's reach through an online campaign? You just need the right platform, strategy, and vision to create a successful one.
If you're considering hiring a digital marketing agency for startup for your campaign, you're in the right place. Continue to read to learn how to choose one wisely.
Check What Clients The Agency Specializes In
When searching for marketing businesses online, focus on those employing specialists. Maybe, you want someone with an eye for detail and artistic talent to design your brand. Or perhaps, someone highly analytical to work on your PPC campaign.
Also, check out what clients your selected agency specializes in. They might be a good fit if they work with companies in the same niche as your brand. The point is that the ideal agency should be able to offer what you're looking for.
Consider Reading Online Reviews
It's always worth checking out the agencies' reviews before deciding which one you want to work with. There are multiple third-party review services, such as Trustpilot, Google Reviews, FeeFo, Facebook Reviews, and even trade-specific ones like Trust-A-Trader.
Sure, you can't expect to find only excellent reviews, especially if the agency has been in the market for quite a while. But, you can observe how they handle negative criticism online.
In the end, all businesses deal with issues. But, how they handle these problems offers an insight: it shows you how they treat their clients and the kind of company culture they follow.
Also, be realistic about the reviews and ensure you check them from several sources. Reviews have become such a major factor that some companies leave fake ones. So, always ask yourself if they seem authentic.
A real review will typically mention specific information. At times, it will give a shoutout to a person or team. In contrast, fake reviews tend to be generic and short. Learn how to differentiate them!
Search Agencies With a Good Track Record
You're searching for experts. So, when considering your options for marketing agencies, pick one that has authority (previously worked with startups and created successful campaigns).
Also, look for signs that show they're a competent agency. For instance, do they know deeply about your niche's buyer journeys? Have they proven SEO competence? Do they have a record of lead generation?
If they do, they're on the right track, but those things aren't enough. They must also understand what it takes to execute content marketing and have experience in channel marketing in your brand's niche (including paid advertising, social media marketing, and email marketing).
Bottom line: ensure your selected agency has a good track record, a portfolio that displays innovation, and that they know a suitable digital marketing strategy for your brand.
The Agency is Partner-Focused
Hiring a digital marketing agency is not enough with such a fast-paced, dynamic change in the digital landscape. You need a partner who's beside you throughout your campaign process.
Your selected agency must be the partner that connects you with talent, helps you develop short and long-term goals, and aids you in finding marketing solutions. Their mindset must be, "our clients' success is our success."
The Agency Communicates Well
When investing money in marketing, the last thing you wish to happen is to be out of the loop. You're spending significant money, so your selected agency must inform you about how it's being put to good use.
Startups' digital marketing campaigns can be tricky, and things can change anytime. Finding a communicative business that provides regular reports can make you feel calmer about your investment.
So, find an agency that doesn't leave you in the dark.
You Analyze What The Agency Can Offer You
Your digital marketing budget is a crucial aspect to consider while hiring an agency. Yet, selecting one for its low price might not be a good option. You may end up dealing with second-rate services in the long run.
You must remember that if the agency you hire comes up with an effective campaign, spreading your reach among consumers, your investment will be worth it, even if it is costly at first.
Ultimately, if you're going to invest in marketing to improve your brand awareness or increase sales, you'll need experts working on it. Also, remember that there's no point in paying for a cheaper agency to handle your campaign if there's no ROI.
Figure Out Whether They Offer Suggestions on KPIs
Your selected agency should be able to tell you the metrics they'll use to track your campaign and help achieve its goals. The main performance indicators (KPIs) can be converted new customers, website visits, and new leads, among others.
You must be able to set a target with the agency to make sure the deliverables are clear. Remember to strike a balance between your revenue goals and branding or other marketing goals that you desire to achieve.
Ultimately, your chosen agency must be able to help you with sales and lead generation. So, select one willing to do so.
Finding a Digital Marketing Agency For Startup
Finding a digital marketing agency for startup can be challenging. You have to find one with a vision that matches yours, knows how to market itself, and understands your business needs.
Ultimately, working with an agency might be what you need to take your business to the next level of growth.
Do you want to address the challenges you face online and in the marketplace? We help businesses build a stronger presence, connect with more customers, and grow a stronger brand. Book a slot with us now to discuss your marketing needs!