August 5, 2021
So you have done all the hard work and set up your own business as a plumber and gotten the word out about your business. Well, now it’s time to build a customer base, even though you have flashy or exciting business ideas or flashy new products, or venture money backing you up. All you have is yourself, your skills, and your customer service. So how do you set yourself aside from the pack and attract first-time customers to your business?
Plumbing digital marketing focuses on weeding ineffective strategies, giving you a successful marketing plan. There are many online marketing strategies for plumbing, from social media marketing, PPC for plumbers, Search Engine Optimization (SEO), video marketing, and website design to social media marketing. Some of the best ways to advertise a plumbing business include:
Plumbing Marketing Strategy Tips on Social Media
Most plumbing companies struggle with how to promote their business. The emergency market is one of the most straightforward and most accessible customer bases since nobody is willing to waste time as their basement fills with water. The first thing they do is hop on Google and call the first decent-looking business that comes up. Through effective digital plumbing marketing strategies, you can make sure that the first decent-looking business is you.
Aside from emergency clients, you need to also reach out to those looking for maintenance services. This market pool comprises responsible people looking for a reliable go-to expert for maintenance as well as emergencies. Customers in this market usually start on Google but do not stop there; they go to reviews, research, or even call around for estimates.
Digital Marketing enhances the company’s visibility online, driving traffic, leads, and sales. The whole purpose of focusing your marketing efforts online is to reach the target audience with enhanced precision and at the right time. With nearly 5 billion people using the internet today, internet marketing for plumbers is the easiest and cost-effective way to reach prospects. Plumbing companies can now promote their company and the service and products they offer through digital tools that generate leads, direct traffic, and boost sales. Online marketing for plumbers covers many marketing strategies and avenues, which all focus on delivering users pertinent content.
To run a successful plumbing marketing strategy, you need to reach both markets. What you need is directing traffic to your business, regardless of your plumbing marketing strategies. There are many plumber digital marketing strategies guaranteed to have people calling you in a panic because of various plumbing issues like leakages and plumbing-related other problems.
An excellent place to start for social media marketing tips includes popular social sites like Facebook. Everybody knows Facebook but is unaware of how to make the most of it. Social Media for plumbing companies provides a vast market pool, one of the most popular platforms with over 3 billion users. Aside from enhancing the company’s reach, you can narrow in on the most promising prospects. This is the main reason why Facebook advertising for plumbing companies is more accurate and target-specific, putting your business in front of the right audience. As a plumber, advertising on Facebook allows you to target users based on location, profile information, and demographics.
Emergency Digital Marketing for Plumbing Contractors
When it comes to the emerging market, the opportunity for sales is going to be immediate. Through effective marketing strategies for plumbing, we can influence this market by search engine rankings, availability, and convenience most of all. Search Engine Optimization (SEO) enhances your visibility and ease access of emergency customers to your business.
Search Engine Optimization forms the foundation of a successful digital marketing strategy for plumbers. Unlike paid search ads, you can’t pay for search engines to get a higher ranking, and that’s why content quality and keyword research is key for plumbing company search engine optimization. SEO is a crucial part of internet marketing for plumbers because online users conduct trillions of searches annually, often with commercial intent. Taking time to optimize your SEO can boost your ranking and your company’s visibility. By providing your users with informative, precise, and quality content, your SEO ranking will improve across various search engines.
Optimizing Your Plumbing Website
Most leads come in online, making your website the first impression potential clients get of your business. As a professional plumber, you need something professional, slick, and easy to read. Plumber digital marketing strategies need to be less cluttered, especially when dealing with emergency customers who need to quickly find information about your business.
Digital marketing for plumbers should therefore include:
- Name and logo.
- Unique selling point.
- Contact information.
- Areas of expertise.
- Awards and accreditations.
- An online work request tool.
- Credibility testimonials.
Another key marketing strategy for plumbing is Search Engine Optimization (SEO), ensuring your website comes up first on Google searches. This means that digital plumbing marketing needs to focus on website design, to enhance keyword relevance, layout, and information setup. Although it can be complicated, mastering SEO helps rank your site highly on any search engine, critical for plumbing marketing strategies.
The internet has played a key role in marketing, allowing plumbers to target a wider audience pool. However, setting up your company’s website is only the first step, and there are many other things for you to consider if you want to promote your site. For a successful website, marketing for plumbing companies should be focused on content marketing, SEO, email marketing, and pay-per-click advertising (PPC). These are some of the best ways to advertise a plumbing business and maximum direct traffic to your business’s website. Enhancing the aesthetics and design of your website needs to be accompanied by extra effort in meeting the needs of prospective clients.
Gathering Positive Reviews for Plumbing Business
For generations, positive word of mouth has been how plumbers grew their customer base. Today, marketing strategies for plumbing businesses have moved online, with reviews taking the place of actual conversations. Even emergency customers are going online to skim through reviews, so having some glowing ones on your Google business profile is huge for turning prospects into customers. After all, customers are inviting you to their homes and are looking for someone they can trust.
If you are starting, it doesn’t take many reviews to convince people. Polls have shown that all it takes is less than seven online reviews or star ratings on your Google review. Some of the ways to enhance your digital plumbing marketing and gather positive online buzz include:
Email automation is a crucial plumbing digital marketing strategy that endears you to your customers while also giving you the chance to invite them to leave a review. But, of course, most people are happy to go one if you ask them.
Have a feedback section on your website, which can still be used as testimonials on your site-with permission, of course! Feedback also contributes to your Google and social media reviews.
For more detailed reviews, ask questions like what would, why, and how? This enhances your plumbing marketing strategies by engaging customers based on their specific plumbing needs.
Maintenance Marketing for Plumbing Contractors
All the above plumbing digital marketing strategies effectively build a customer base in general, but especially with emergency customers. However, when it comes to the maintenance market, it tends to be a bit tricky. Most people looking for a long-term go-to plumber are not easily swayed by high search rankings or good reviews.
Attracting maintenance clients guarantees clients who will stick with you through the years and bring you more significant projects like upgrades or installations. In addition, long-term customers are more willing to spend beaucoup bucks, which makes attracting them a priority.
Capturing this market requires enhancing trust and credibility in your brand. You want people who come across your content to be amazed and familiar with it. This strategy improves digital marketing for plumbers, as it assures prospects of your plumbing capabilities.
Create Expert Content for Plumbing Companies
Plumbing is a pretty niche subject, which is the whole reason why people are willing to pay to fix their stuff. This is also an excellent opportunity for digital marketing for plumbers. Since everybody wants to learn, as a plumber, you must educate and inform them. You can earn their respect as well as their business through content marketing.
Plumbing marketing strategies have more informative content in the current digital age, whether through a blog, YouTube account, or social media pages. Start by writing articles or making videos about your services and expertise, for example:
- 5 Things to Avoid When Doing DIY Plumbing
- How Often Should I Have My Sewage Tank Cleaned?
- What to Do About a Leaking Pipe?
- Plumbing Maintenance You Can Do at Home
Plumbing digital marketing gives you a chance to show off your knowledge and let potential customers know that you know your stuff. It also helps spread your name and brand, even though the person reading the content might not need your services right away. However, the next time they need a plumber, your name will be the first in mind.
Social Media marketing involves using purpose-built analytics tools that help plumbing companies track their marketing efforts' success. Social media marketing focuses on key social sites such as Twitter, Facebook, and Instagram to further users' interest. As a plumbing company, it is important to use social media's wide range of strategies and tactics to promote content and engagement. The key pillars for successful social media marketing for plumbers include planning and publishing, strategy, engagement, advertising, analytics, and reporting.
Social media gives plumbers the ability to segment their audience better; you can focus your resources more precisely.
Customer Service is Marketing Too
Although digital marketing for plumbers is an excellent way of attracting new customers, keeping it old school through customer service helps retain long-term customers. Word-of-mouth not only grows your business the old fashion way but also helps to capture the maintenance in two ways:
- Earning repeat business
- Personal referrals from happy customers
This method is a little slower and less efficient compared to digital marketing for plumbers. However, good customer service costs you nothing and always pays off in the long run. It is vital to be courteous, polite, effective, and fast when working. You can also go the extra mile by sending follow-up emails after completing the job.