Turn Your Website Into a Lead Generation Machine!
The Best Websites Start with Planning & Research
Before you go out there any spend any time or money on best mortgage broker websites you should know that t here is usually 5 steps to any website project.
Loan Officer Website Design Process (Questions you should ask)
- Who is your target demographic
- Is your website going to be mostly educational or lead generation based
- Are you going to be using a templated design or starting from scratch
- Using a website builder company
- Landing page and conversions design
- DIY or Hiring a web designer to create the website
- Making sure the it is a responsive mortgage website
- Marketing (Google/Facebook)
- Choosing where your target market is
- What type of marketing and how often
- Maintenance (Hosting)
- Setting up emails
- Making sure your website secure via a SSL certificate
- Hourly backups of the website
Those are some of the things that you should think about and be ready to work on with your designer.
Just like the home buying process there is things that need to be done before someone can walk into their new house right?
Think about, what will be the purpose of the website , do you want to educate people on what a mortgage is and how to qualify o r is it just to gather leads?
These are the initial ideas that will come up when you meet with your web designer you will be ahead of the curve.
Web Design Company For Mortgage Pros & Commercial Lenders
Being employed as a Loan Officer or Mortgage Broker is almost like being in charge of your own small business within the company you work for.
Just like any other business you need to find leads, and close deals to get paid a commission .
Having the right website with you services listed on it is one of the most important things to consider if you are looking to improve your presence online.
Some companies allow their Lenders/Brokers to build a mortgage broker website design where they can advertise loan services and capture potential leads.
Not all websites are created equal. The branch profile page you currently have is better then not having a page at all, but there is much more that can be done if you want to grow your business down the line.
Some websites will require more advanced mortgage web developer to help you with building one.
Below is general information that will give you an idea of what it takes to build a successful websites for mortgage brokers.
And if it's something that you want to try to do yourself or hire a mortgage website developer like ours to help you with that.
If you are interested in setting up a time to talk about your website needs feel free to contact us here.
Options How Much Does A Mortgage Website Cost?
Pricing for a website can depend on a number of different factors.
We will cover some of the basic things that you should considering if you are building your website or hiring a 3rd party company to do that for you.
Below are some of the ways that you can get your website built and how much it might cost.
Mortgage Website Pricing Options
Building a website starts with expectations. What are your expectations of your website?
Is it just to have a place where potential customers can see the latest loan products that your company is offering or is it to drive leads?
General Website Price Range:
- 7 Page Scrolling Responsive Website - $399-$500
- 10 Page Feature Rich Responsive Website - $800-$1200
- 15+ Page Custom Website Design - $1500-$2500
If you are considering building a website for your mortgage business , feel free to contact us to get a quote.
On the consultation call we can give you a better idea of how much building or re-building an existing website can cost.
Do-It-Yourself Mortgage Website Builder Options (DIY)
We recommend this option if you are on a budget but still need to have a custom mortgage websites in the interim.
Most mortgage website builders out there are template based . This means, you will have the option to pick from 30-50 different standard designs to choose from.
We recommend this option if you are on a budget but still need to have a professional website designed in the interim.
Most website builders out there are template based. (limited options)
This means, you will have the option to pick from 30-50 different standard designs to choose from which can range from $10 per month to $40 dollar per month for hosting.
There is some level customizability mostly relating to colors, fonts, size, and image.
If you want to have full control over your website you should design it from the ground up.
Do it yourself website builder companies: WIX, Squarespace, GoDaddy.com, and Weebly.com
Mortgage Lead Generation Websites
Loan Officer web sites are designed to focus mostly on educating customers on different type of loan products.
The basic concept of a exclusive mortgage leads is that you need to offer the visitor some type of valuable information that they can't just Google in a few seconds.
This could be something like a:
- Downloadable Guide
- Tips and Tricks
- USDA Loan Maps
- and more
Mortgage Agent websites are designed to focus mostly on educating customers on different type of loan products.
Tip: If you are loan officer or mortgage broker make sure that you follow all compliance guidelines for the loan industry:
- NMLS License Number
- Terms and Conditions
- License information
- Linkto: https://nmlsconsumeraccess.org
Blogging and SEO (Search Engine Optimization) For The Mortgage Industry
Having a website and blogging go together like peanut butter and jelly!
Once your website is fully launched and tested, now you need to drive traffic (aka people) to it so they can view your services and offerings.
There is a couple of different ways you can do that, one of which is called SEO (search engine optimization).
A basic explanation of this is:
Imagine that Google wants to send it's users to the best party in town, Google checks all the parties to see which one has the best food and drinks, then they make the recommendation. (you want to be the party that shows up)
The way that you can use SEO for the mortgage industry is by writing content/articles aka "blogging" about subjects that potential customers are interested in.
Let's say that there is a new first time home buyer tax credit coming out and you know it's going to be a nationwide topic.
Well, what you would want to do in that case is, to write a blog post about it. When people start to search that topic you are in a position to be found online.
Think about investing 1-2 hours a week in writing blog content for your page, if you don't have time for that, we do offer blogging services for Loan Officers. Contact us for a consultation.
Website Marketing Plans & Social Media Strategy
Ok, so now that you have your site fully built or have a website already it's time to put it use!
Like we mentioned in the paragraph above, it's not just about throwing up a website and watching the leads roll in. (there is more work then that)
To start driving traffic and website conversion (people filling out contact forms) there has to be a marketing plan behind that to make that happen.
Some common ways that Loan Officers and Mortgage Brokers advertise online:
- Facebook Advertising Ads
- Google AdWords (can get kinda spendy)
- Email Marketing Automation (combined with blogging)
- Search Engine Optimization Planning
- YouTube Marketing
- Instagram Advertising
Below is a diagram that represents all of the aspect of marketing so you can achieve a complete digital marketing presence: