June 4, 2019
There is many different routes you can take when it comes to finding a social media strategy that works for your brand. Some business types have it easier than others based on their products and offerings.
If you are interested finding out which type of strategy your business will benefit from, feel free setup a consultation about your social media here.
What type of small business need Social Media services?
- Home Services Contractors
- Lawyers, and Accountants
- Chiropractors, and Dentists
- Hair Salons, and SPAs
- Restaurants, and Bars
- Local Brick and Mortar Stores
- Emergency Rooms
Running a small business takes up enough time as it is, but since managing your Facebook page has become a must do more and more small business owners have started to outsource their page management to companies like ours. If you don’t want to read through this entire blog post feel free to contact us directly for a social media package consultation here.
Why Social Media Advertising?
Social media advertising can be paid ads placed in the feed but also having your page updated regularly and staying consistent and engaging with the posts. While social media advertising is very effective, it's just one of the many ways you can advertise your business. There is also SEO and search engine advertising, which is where you search for something in the search engines and see the word "ad" next to the top listings. While this can be very effective for those looking for your type of service or product, it has a different effectiveness than social media advertising.
Social media advertising is different from search engine advertising as the people you are marketing to don't always know they have a need for your services or products. They are simply on their social media, and your ad pops up, which intrigues them to look into your product or service further.
We could take this advertising further and retarget the searches they have been performing, which will put your ad in front of those who have been searching the internet for your type of service or product. You may have seen this at work before, where you will go to the internet looking for a particular service or product and then go to your social media to scroll, only to see ads for that service or product you were researching. This is called retarget marketing. It can be very effective, especially for someone who is on the fence regarding something they were researching.
Is Social Media Advertising Effective?
Of course! There is a place for all types of advertising. The method you choose is entirely up to you as a business owner. However, social media advertising is amazing for creating brand awareness as well as getting new leads and sales into the business.
If you have products, it's a great way to showcase your products to the public. Of course, you'll want to take some time to study the demographics of your market to ensure that you are placing your ads in front of those who would be even the least bit interested in your products and services.
That's the key to any advertising. Doing the leg work upfront is important to find your people and where they hang out. For some demographics, social media advertising might not be the way to go. However, for most, you'll find your customers and clients scrolling on Facebook, and when they do, they may see your ad in front of them.
Once you know your demographics, it's important that the ads are sent to that group of people. You don't want to waste valuable marketing funds on ads that are run to people who aren't in the market for your services. This can take some time, but it's fully worth it in the end. Marketing to those who would have an interest in your services or products versus blanket marketing will allow you to have a better ROI on your marketing investment.
If done right, social media advertising can be very effective. It not only can help provide leads and sales but also improve the brand's recognition overall. Having your brand's name in front of people will help them to think of you when the time comes for them to purchase or look more in-depth regarding your products or services in the future.
How Much Do Social Media Services Cost?
Pricing out services for social media is a pretty broad question, like any service or product it depends on your situation.
We don't have a one size fee that fits all type of marketing packages for small business but we can give you an ideas of basic costs.
There is 2 costs when it comes to social media:
- Strategy and Content Creation aka Creative
- Your Ad Budget (The money that goes to Facebook to show your ads to new people)
If you want to buy social media packages:
- Starter (automated posting): $297 per month
- Semi-Custom: $497 per month
- Fully-Custom: $1500 per month
Organic Page Growth and Management
As more and more people become accustomed to reviewing a business’s Facebook page before shopping with them, having your social media on point is even more important in 2019.
If you are new company or brand, even if you have been for a number of years but haven’t been super active online, there are some organic growth strategies that can take you in the right direction.
Growing your page organically does take at least 3-6 months to start seeing consistent interactions and engagement on your page.
We recommend posting every other day to let the Facebook algorithm distribute your content as much as possible.
Most people equate success to “Likes” or “Followers” having a lot of likes doesn’t mean you will become a millionaire overnight (vanity metrics). Also, some industries take more time to develop a following for than others.
For example, a Pizza Shop will have a MUCH easier time to get customers in the door for a “2 for 1” special posted on their page, VS. a Loan Officer trying to get someone to buy a house.
The reason for that is, a piece of pizza costs $3 dollars and is a spontaneous decision. Buying a house on the other hand is one of the biggest decisions in a person’s life, that takes the right timing and the right messaging over a longer period of time to grow.
All in all, organic Facebook growth is definitely possible as long as your keep your branding message consistent and targeted. If you are interested in how to do this, feel free to reach out to us.
b) Paid Facebook Advertising Options
The cornerstone of the Facebook system is the paid advertising option, that’s how Facebook and Instagram make billions of dollars a year.
Back in the “good ol days” (2005-2009ish), if you had 1000 people on your Fan Page, you would probably reach about 900-950 of them.
As Facebook became one of the biggest social networking websites in the world, that changed, their business model is to pay to reach your followers and new fans.
That’s why having engagement and informational content is a must if you want to have a deeper reach of your followers without having to pay to boost your posts each time.
There is basically two different routes you can take as far as using Facebook and Instagram’s built in advertising.
- 1) Boost Posts for small amounts like $10-$20 per boost.
- 2) Monthly social media package options
Both strategies are good, but that depends on what your expectation is. The best way to find out if this is a system you want to develop, feel free to schedule a consultation call with our team below.
Boosted post example: Let’s say you posted something on your page that got an overwhelming response from your audience, which means: likes, comments, shares etc. That normally tells Facebook that people like what you have to say. What you can do is take that same post and boost it, to your audience to get a magnified effect.
Monthly social media package options: Building a presence on Facebook or any other platform doesn’t happen overnight. If anyone tells you they can bring you “X” number of leads, run as fast as you can.
How to Boost Facebook Posts
When boosting a post you should first consider the action your followers should take.
Is it to call you, message, you or just learn more about your new product?
We recommend boosting a post for a minimum of $50 for 7 days.
Step 1. Click on "Boost Post"
Step 2. Select what the objective of your post should be. You can ask people to message you or engage with your post.
Step 3. Select the "Total Budget" and add the dollar amount you want to spend per post.
Step 4. Select what demographic you want to see your Post. Usually your demographic is based on your customer profile.
If you have questions on how to find your customer profile, feel free to setup a consultation here.
Creating an effective campaign that drives results can take up to a few months depending on your advertising budget and the type of offer or content you are putting out.
So what does that actually mean? Well, in simple terms, throwing $50 at a Facebook ad is not going to bring you much results.
There has to be a long term strategy. There is ways to target the right audiences based on interest and interactions.
Think about it this way. People are on social media to get away from reality, they are not exactly there to purchase your new “thing” so the information you put out has to be something they can’t just find with a simple Google search.
What we have figured out is that people use social media platforms for two reasons. 1. Entertainment, and 2.
Communicating with friends. So, if your marketing campaign doesn’t blend in with at least the first one, then you are going to have an uphill battle trying to convince people to buy your stuff.
Most small businesses can start off with a $300-$500 per month marketing spend budget. What that means is that money goes directly to Facebook to reach their customers.
Some marketing companies also charge additional consulting fees.
IF you are wondering if this would be a good fit for you, feel free to contact us below for a quick consultation screenshare.
How Much Do You Charge For Social Media Management?
As we mentioned above, there is very few ways to create a “one-size” fits all type of social media management strategy.
If you choose to work with a consulting company you should look for the two main says they are going to charge you to develop a strategy.
- 1. Percentage based on your monthly ad budget spend
- 2. Hourly rates
Different social media companies have their price structures setup different ways. It ranges from net 30 terms to month to month no contract type of plans.
From our experience a social media branding campaign should take a minimum of 3 months.
The way that we price our stuff out is, in three-month agreement chunks. We like to be realistic with the results that our clients are going to get.
If you are starting off with a brand-new Facebook business page, it does take months to gather enough engagement to create the snowball effect.
How Much Do Social Media Marketing Agencies Cost?
That really depends on what type of business you own and expectation.
If you are a salon or beauty type of establishment you can get away with spending at little as one hundred sixty to two hundred dollars per month on ad spend budget.
If you are in the financial industry or insurance your sales cycle is much longer so you could be spending anywhere in the neighborhood of seven hundred to one thousand five hundred on Facebook reach budget.
Again, it all depends on what your long term social media strategy is.
For example, do you want to build your brand to a global conglomerate or do you want to stay a local small shop?
To compete with the big brands you need to have consistency. It’s basic phycology, if a Facebook Page is posting content on an hourly, or daily basis most people assume that the brand has the resources to hire many people who are working on creating the content.
In reality, we have helped many smaller brands and businesses give that perception of a large engaging community.
All in all, if you are interested in understanding how much it would cost for your business or brand to have a consistent image that you can scale, feel free to contact us below are we can go over some our client’s success and see if this is something that would be a good fit for you.