5 Trendy Marketing Ideas for Chiropractors to Implement to Get More New Patients
August 3, 2022
If you're a chiropractor looking for some new marketing ideas to bring in more patients, you've come to the right place. In this blog post, we'll cover five trendy marketing ideas that you can implement to get more new patients. But before diving in, let's take a step back and understand why marketing is vital for chiropractors.
Digital marketing helps to create awareness about your practice and drives traffic (both organic or paid, depending on what you choose to do) to your website and, eventually, your office. Chiropractor marketing solutions can effectively attract new patients, grow your brand in your local area or region, and ultimately improve your online and brick-and-mortar presence.
Now that you have a little background on why digital marketing for chiropractors is important, let's take a look at five trendy marketing ideas you can implement to get more new patients.
1. Use Social Media to Your Advantage
Ah, social media. We all use it in some way, shape, or form for various purposes.
Whether you're a Twitter user who loves to check in on your feed for news updates or celebrity gossip, an Instagram user who loves to enjoy high-quality imagery and reels, or even someone who prefers highly engaging content from platforms like TikTok, social media has become a central part of how we all communicate with each other. When it comes to promoting your business and connecting with your audience, social media should definitely be one of your top priorities. After all, according to Statista, as of January 2021, over 82% of Americans (223+ million people) are active social media users on one platform or another.
As a chiropractor, you can use social media platforms like Facebook, Instagram, and Twitter to post engaging content that promotes your brand, drives traffic to your website, and generates leads. For example, you can post before-and-after photos of patients who have seen improvements in their condition after seeing you or launch social media campaigns that promote special offers or discounts. You can also use paid advertising on social media platforms to target potential new patients in your area with ads that specifically promote your chiropractic services.
2. Invest in SEO
If you want your website to rank high in search engine results pages (SERPs), then you need to invest in SEO. Search engine optimization is the process of optimizing your website for Google's algorithm so that your site appears as high up as possible when someone searches for keywords or phrases related to your business. When done correctly, SEO can be a very effective way to generate leads and attract new patients to your chiropractic practice.
Several different factors go into SEO, such as:
- On-page optimization (title tags, meta descriptions, and header tags)
- Off-page optimization (link building and social signals)
- Technical SEO (site speed and mobile responsiveness)
If you're not familiar with SEO, it might be a good idea to invest in the help of a professional digital marketing agency that specializes in this area. Did you know that we recently got recognized by Clutch (the leading ratings and reviews platform for B2B service providers) as one of the Leading SEO Agencies in Oregon?
3. Maximize Online Directories and Local Listing Services
If you've ever been hungry and looked up a restaurant on Google Maps or Yelp, you're familiar with how online directories and local listing services work. When potential customers in your area are searching for a chiropractor, you want to ensure that your business comes up as an option and stands out among your competitors. That's why it's crucial to list your business on popular online directories and local listing services like Google My Business, Yelp, etc.
In addition to making it easier for people in your area to find your business, being listed on these platforms also helps to improve your SEO. That's because when you list your business on these sites, you're creating high-quality backlinks to your website (which helps to improve your site's authority in Google's eyes). Not only can you generate organic traffic to your site, but you can also run paid ad campaigns on these platforms.
Google and Yelp ads are highly effective ways to get more visibility for your business and attract new patients since people are already looking for your type of services but maybe need an extra nudge to decide which chiropractor to move forward with. So if you're not already listed on these platforms, be sure to do so as soon as possible.
4. Start a Health and Wellness Blog
Chiropractic care is an ongoing process for many patients, so even when they're not spending time with you at your office getting adjustments or therapy, it's still important to stay top of mind. One way to do this is by starting a health and wellness blog that covers various topics related to chiropractic care, such as stretches and exercises patients can do at home to improve their condition, tips for preventing injuries, etc.
A blog will help you stay top of mind with your existing patients, attract new patients to your practice, and convert leads while you're sleeping. That's because when you write blog posts that are informative and keyword-optimized, you're more likely to show up on search engine results pages when people in your area are searching for information related to chiropractic care. And, of course, the more traffic you drive to your website, the more likely you are to generate leads and get new patients.
5. Use Retargeting Ads
Have you ever visited a website and then started seeing ads for that same website everywhere you went online? That's because many businesses use retargeting ads, a type of advertising that allows companies to show ads to people who have already visited their website.
This is an effective marketing strategy for chiropractors because it allows you to target people who are already interested in your services but may not be ready to commit just yet. Or, someone who may be experiencing back pain, neck pain, headaches, and so forth might have been searching for other remedies, at-home care options, etc., but hasn't been able to experience relief from their symptoms yet. If that's the case, by staying top of mind and reminding them of your practice, you increase the chances that they'll come back to your website and eventually become patients. You can run retargeting ads on various platforms, such as Google Ads, Facebook, etc.
Chiropractor Digital Marketing Services Are Available at Zambuki
Marketing can be a complex, daunting task for many, but it doesn't have to be if you don't want it to. Here at Zambuki, we implement various chiropractor marketing solutions designed to help you get more new patients while you focus on doing what you do best — helping people with their pain, discomfort, and recovery from injuries! We'll work with you to create a custom plan that covers everything from SEO and content marketing to social media and paid advertising.
Don't spend another day struggling to market your chiropractic practice on your own. Contact us today to learn more about our services and how we can help you take your business to the next level.