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4 Reasons Email Marketing is the Ultimate Strategy for Loan Officers
When it comes to running a mortgage business, any business really, it’s absolutely vital that you get your name out there to as many people as possible.
Personally, I think email marketing is one of the best, if not the best way to advertise. I know it might seem a little quaint in today’s age of social media, but emails are still a fundamental form of communication.
The average person checks their email over 100 times per day!
That’s over 100 chances to be seen and get your name into a customer’s head. Here are a few reasons why we prefer email marketing as an affordable marketing option.
1) Build Your Base Through Mortgage Email Marketing
Just like with any business, being a mortgage broker is based on interpersonal relationships.
You need to grow a following for your business and maintain a positive reputation. One of the best ways to do that is by building a great email list.
With a high-quality email list, you can create a sort of community around your business.
This is extremely helpful down the road when you want to send out promotions and advertisements.
Remember, the bigger your email list, the more possible leads you have available to you.
2) Easy and Low-Maintenance
Most marketing campaigns can be costly and time consuming. (if you do them the right way)
But email marketing is simple and easy, leaving you more free time to keep running your business.
All you really have to do is send out an email or two every few weeks! You can even schedule them beforehand and set up an automated blast.
It’s especially easy if you have an opt-in on your website, so you can use that to gather email addresses.
You don’t even have to write the emails yourself. (we can help with that :)
You can hire an experienced freelance writer to handle the actual text, and just brainstorm ideas every month.
Meanwhile, the potential clients who are signed up to your blasts are constantly getting relevant information on what your loans can do for them.
It’s simple, easy, and highly effective.
3) Helps You Collect Client Info
Your email marketing campaign doesn’t just have to be about advertisement.
If you send out the occasional survey with your regular email blasts, it can help you collect valuable information about your customer base that you can use to better tailor your services to them.
The information that your customers offer will give you an idea of who they are and what their concerns are.
This in turn will make you a better loan officer, as you use that information to help them with their specific problems.
4) Helps Your Website
Your email marketing campaign doesn’t just have to be about advertisement.
If you send out the occasional survey with your regular email blasts, it can help you collect valuable information about your customer base that you can use to better tailor your services to them.
The information that your customers offer will give you an idea of who they are and what their concerns are.
This in turn will make you a better loan officer, as you use that information to help them with their specific problems.
