September 11, 2019
Loan Officer Video Marketing For Social Media
Being a Loan Officer is more than meets the eye.
Similar to Realtors, Mortgage Professionals rely on marketing themselves to maintain a steady income.
Only there seems to be a common misconception when it comes to first-time home buyers, and who to contact.
Many young families fall under the impression that finding a Realtor® is the first step towards homeownership and unless they are paying cash, there isn’t much they can do until they speak to a Loan Officer.
Usually that Realtor® will refer this client to a Lender they trust, and if you’re lucky, that lead could be yours.
So in a world where Realtor® can be seen on every other bench in town, where do Loan Officers fall in? We have a simple answer: VIDEO.
According to Hubspot, 97% of marketers claim that videos help customers understand products. As a lender you know that your job can get pretty complicated, which is why video content is not only crucial for your marketing but a great way to gain a potential client’s trust.
That is why we made a list of the Top 3 types of videos every Loan Officer should make to stay on top of their marketing game.
Social Media Video Trends in 2020
- More than one billion people use YouTube regularly.
- 45% of people watch more than an hour of video via Facebook or YouTube every week.
- Social media video generates 1200% more shares than any other form of content combined.
- Facebook videos receive 135% more organic reach than a photo.
- Combined, people watch 100 million hours of video every day on Facebook.
- People on Snapchat watch 10 billion videos every day.
- More than 80% of Twitter users watch video content on that platform every day.
- 500 million people watch Facebook videos every day.
1) Mortgage Explainer Videos
Whether you take a selfie video or outsource content, it’s important to offer a video that can properly explain your products.
Client’s will naturally gravitate towards your expertise if you create content that compliments your skill set, but most importantly, your personality.
That’s right, people want to know who YOU are as well.
It is only after a couple of interactions that they will feel comfortable enough to reach out and hopefully get the ball rolling on a loan.
Time is money, which is why informative video content should be kept short & sweet. A great way to start is by choosing a common mortgage scenario and breaking it down for your audience.
Testimonials are perfect for Mortgage Minute videos and can give you a lot of freedom if you have trouble following a script.
So, feel free to talk about how you saved the day!
Not only will you motivate viewers to reach out to you, but think of it as a chance to flex some of your highly-specific mortgage expertise.
Above is an example video of one of our clients. If you are interested in social media videos feel free to setup a consultation call with us here.
3) Lifestyle Video Content
When it comes to online marketing, let’s be honest: no one likes seeing ads.
Which is why it’s important to remember that your followers want to see more than just calls to actions.
Loan Officer’s who offer lifestyle content on their platforms have a greater advantage than those who settle for generic, corporate looking content.
You need videos that can highlight personal values, such as family, philanthropy or maybe just a serious mac and cheese obsession.
This alone can solidify your personal brand as a Mortgage Professional.
So there you have it, 3 excellent starting points that can help you launch your very own video campaign.
If you’re interested in learning more about how video can revolutionize your social media marketing strategy, sign up for a free consultation below.