August 24, 2021
Landscaper Facebook Marketing
Are you looking for new ways to market your landscaping business? If you are not sure where to start, several marketing strategies for landscaping business can help you gain the desired brand recognition. There’s no denying that landscaping businesses have become part of property development and value enhancement, registering steady growth due to the increasing demand. Every year, the landscaping industry attracts a lot of businesses, making the competition quite steep. Before venturing into the vast and ever-growing landscaping industry, much in-depth research needs to be done to understand your competition and niche better.
With people closing on homes and new businesses opening, the landscaping industry is full of endless opportunities. Landscape companies can sell their services to commercial and residential businesses, hence the need for a solid digital marketing plan to build a more extensive client base and generate more leads. Digital marketing for landscapers allows their businesses to grow and the industry by staying ahead of the competition. Although it’s essential to diversify your marketing strategies to other traditional marketing forms, digital marketing gives you a solid return on investment plan. Digital marketing offers convenience, regular updates, automated workflows, and many more.
If you are a local landscaper looking to establish your practice in the vast digital market, you need a partner specializing in internet marketing. With all the different marketing platforms, landscapers internet marketing should be focused on Search Engine Optimization (SEO), online advertising, content and blogging, social media management, and web PR, among many others. In the current age of technology, consumers expect your brand to create channels of interaction where they feel in control of the conversation, the channel, the timing, and the content. This is why landscapers need to incorporate internet marketing if they aim to remain visible in the future.
1) Should Landscapers User Social Media Marketing?
As with any small business, a successful landscaping firm has to be able to market itself effectively. How can you expect to get any customers if nobody's heard of you, right? Marketing is a key part of any business plan, big or small, so learning the basics is one of the smartest things you can do as a business owner.
Every sector has its own marketing challenges, landscaping included. There are a few things that make landscaping different from other businesses, and it's important to keep those differences in mind when you're putting together your brilliant marketing plan.
The first is a near-complete lack of an emergency market. Other trades, like plumbing, bring in customers who need their services right that moment. However, it's kind of hard to imagine someone coming home to a sudden landscaping emergency. That's not your market, which means that immediate visibility isn't necessarily the most important thing for you.
On the flip side, the maintenance market for landscaping is huge. A pretty significant chunk of your income is going to be coming in from regular customers who bring you in to trim their hedges and maintain their lawn. These customers are looking for someone they can trust, with whom they can build a relationship.
2) Best Social Media Strategies for Landscapers
Social media is a great tool for any marketer, but here's a little secret: it's especially good for landscapers. It's true! There are a few key advantages that you have over other businesses when it comes to social media, so a smart marketer should be able to use them.
First of all, people on social media love visual content. Nobody really wants to read on the internet, they just want to scroll through pictures and watch videos. This is tough for more boring businesses, like plumbing or air conditioning repair, but it's a huge opportunity for you. Landscaping is more than just a service, it's an art, and one that lends itself especially well to pictures and videos.
People on social media also love to learn new things. As a landscaper, you have a constant stream of new products to post about, including new seeds, plantings, or specialized tools. You also have a ton of knowledge about gardening, which is something people always want to learn more about. Some horticultural tips here and there can get your posts shared among all the local mom groups.
Finally, social media users like engaging with brands. One of the nice things about landscaping is that even regular people can do it a little bit at home. Share some home landscaping challenges, give tips on DIY landscaping tips, and encourage your fans to post their own work. Not only does this give your customer base a chance to engage with your brand, but it also establishes you as an expert in your field. That's a win-win from a marketing standpoint.
Convinced, but not sure where to start? Here are a few tips and strategies you can use to implement this stuff in practice.
3) Choose Your Social Networks for Digital Marketing
The social media landscape is pretty wide these days, with a million different platforms serving a million different audiences. The first step of any good social media marketing plan is to figure out which audience you want to hit. Here's a hint: children don't have money, so you can probably ignore TikTok. Each of the other major social networks, however, is potentially relevant to you and your business. Here's a quick rundown:
- Instagram - Instagram is based on sharing photos and videos, which makes it a great place for you to post your most creative landscaping designs. The demographics of the app skew younger, mainly millennials and Gen Z, so it's a good opportunity to capture the attention of a youth market.
- Facebook - Old standbys are classics for a reason, and there's still plenty of reason to use Facebook even as its market share declines. Like Instagram, Facebook is perfectly set up for sharing pictures and videos. Its audience skews much older, however. This might be a bad thing for Facebook's profits, but it's actually a good thing for you - older people are more likely to have houses and the disposable income available to use on landscaping. Facebook groups are also great for spreading your posts from social circle to social circle.
- Twitter - This is a microblogging app that allows you to post pictures and short (<140 characters) text posts. It's not necessarily the best option for businesses, but Twitter is one of the most popular social networks out there, so a social media-heavy marketing plan could easily implement a Twitter feed - especially if you have a dedicated social media manager in your employ.
- LinkedIn - This network is mostly used for professional networking and job searches, so it shouldn't really be the focal point of your marketing plan. Still, it could be a great opportunity for you to network with other small business owners and make inroads in the community, which has its own advantages.
Your social media plan shouldn't necessarily make use of all these networks. It's up to you to figure out where your audience is and which platform would be most effective for you.
4) Plan Your Pics and Videos
Content creation is the name of the game for social media, which means a pretty consistent stream of pictures and videos. Some businesses might need to budget high for their production, but that's actually another advantage landscaping has. Since your work is designed to be visually appealing, professional-quality photos aren't really necessary to show off your skills. Just make sure the pictures and videos are clear, focused, and not too long - between 30 seconds and two minutes is ideal for a social media post. If you're not much of a shutterbug, consider looking up a few training videos on photography basics. Learning how to properly frame and compose your images can go a long way towards making your work stand out from the competition.
5) Post Often - But Not Too Often
When it comes to social media, you need to be in pretty much constant communication with your followers. This can be a pain, but it's worth it to both build and, more importantly, keep your audience. Out of sight, out of mind, and this is more true now than it's ever been. If you're not feeding the beast regularly, then your potential customers might just forget you exist. Irritating? Most definitely, but social media users are fickle creatures, so their attention has to be captured, then recaptured, then recaptured again.
Still, that doesn't mean you should be overwhelming your feed with spam! Six pictures a day might be a bit much even for the most diehard landscaping aficionados, causing them to tune you out. Try posting once or twice a day to start, and see what kind of response you get. They don't have to be lengthy posts, either! I'm talking just a picture, a sentence or two of text, stuff like that.
6) Social Media Management Tools
Social media management can be relentless, and you're probably a little too busy actually running your company to spend time analyzing each and every tweet. Luckily, there are some tools designed specifically for this purpose. Here's a quick list of a couple to get you started:
- Hootsuite - This is one of the most useful tools for a wide-ranging social media plan. Hootsuite allows you to make posts to all of your accounts from one app, so you don't have to keep signing in to a million different things. It also lets you plan posts ahead of time, and schedule them so you can hit peak viewing hours automatically. You can also review some basic analytics if you feel like digging a little deeper.
- Buffer - Much like Hootsuite, Buffer collects all your accounts into one app. Its scheduling functions are a little more robust than Hootsuite's though, with custom schedules, different calendars for different accounts, and other more niche features. Buffer is also helpful if you have a few different people making posts on your account since it comes with team management features as well.
You can also bring in an outside consulting company like Zambuki. Firms like these will sit down and help you create an online marketing plan that fits your budget, and then run the marketing for you.
They offer social media management as well as other services like website design, Facebook and Google digital ads, and management of various online business listings. If online marketing isn't your thing, or you just don't have time to focus on it, bringing in a consulting firm can be a great way to bump your online presence.
At the beginning of your social media campaign, the results are likely to be pretty modest. Stick with it, however, and you'll see your audience of potential customers growing faster and faster. Social media marketing is free, relatively easy, and is one of the most effective ways to get your brand out there in the crowded online space.
If you aim to operate a successful business, then these six marketing ideas for landscaping business are some of the things you should consider. A well-structured marketing plan goes a long way in ensuring that your landscaping business has direction and definitive strategic goals. This enhances your capability to allocate sufficient resources and measure various marketing activities. A landscaper should establish a structured internet marketing plan before venturing into the industry to understand their market share better and develop a compelling value proposition. A digital marketing plan also plays a crucial role in protecting your business from disintegration by allowing you to integrate traditional response channels and media with your new strategy.
Digital marketing services landscaping is geared towards helping landscapers handle the complex and hidden virtual world. It helps visualize the locations of today’s customer journey, from awareness, search, research, conversion, and advocacy. As the paths to purchase in the current digital era increase, landscapers need to familiarize themselves with critical focus areas to ensure users can interact with your business. By building awareness, you can cover several critical touch points that allow users to move to the next stage of their journey until they have a satisfying experience at the end. This is very important in ensuring that the customer will advocate for your business and return.